Speedo is one of the most popular swim brands in the world for both competitive and recreational swimming. The brand is well established globally and is known for its high quality and durable swimming gear. It is the leader in performance equipment such as swim goggles, tech suits, and other specialized equipment. The company was founded in 1914 by Alexander Mccrae under the name "Fortitude" and would not be changed to Speedo until 1982. Some of the top suits for men and women they produce are the Fastskin, LZR Elite and Aquablade which have all earned a great reputation within the swimming community.The brand even once sponsored swimming star Michael Phelps and the Australian Swim team that would go on to win 8 gold medals using the Speedo suits and gear. Other Olympic swimmers under sponsorship are:
TYR is another very popular brand within the swimming industry, and is a world-leader in "designing new and cutting edge technologies aimed at improving swimming and racing performance". The brand specializes in manufacturing some of the best swimming and triathlon gear and these products have a history of durability. The brand also places a strong emphasis on engineering and is constantly coming up with new technologies to improve their products. Two of their more popular swimsuit lines include the AP12 Compression and Tracer. The brand is highly well known not only for their great performance, but their suits are also recognizable by their great designs and colors. The company was founded in 1985 by Joseph DiLorenzo and 1972 Olympic Bronze Medalist Steve Furniss. Some star swimmers who wear the brand include:
Arena is another extremely popular swimming brand and is the final of the top three (Speedo, TYR, Arena) most popular brands in the world. It also has a long reputation for developing and producing high quality and durable products. Arena's suits are sleek and offer unique compression points for men Carbon Pro, XP, and R-evo+ are all top models. For women there are even more options available for these three lines of swimsuits. The company was founded in 1973 by Horst Dassler who was inspired at the 1972 Munich Olympic games to create his own aquatic swimwear brand. Popularity for the brand has grown over the years, with many Olympic swimmers endorsements. Current swimmers on their team:
Adidas is the the second largest manufacturer of sporting apparel and footwear in the world, and the most popular in Europe. The brand is well established globally and is easily identified by its three stripe logo. The company produces apparel, footwear, and equipment for a wide range of sports not just swimming, including: soccer, basketball, and football. The company is based in Germany, and was founded in 1924 as a shoe company and changed its name to Adidas in 1949. The brand not only makes recreational and competitive swimsuits, but also goggles, caps, and bags. There are many star swimmings that are sponsored by Adidas including:
Zoggs is popular for its innovative swimming goggles and is focused on designing high quality swim equipment and swimwear. The company is based in Australia and more specifically produces goggles, ear plugs, caps, fins, and kickboards in terms of equipment is well known globally. The company was founded in 1992 by Graham McConnochie and Peter Archer who had the dream of creating goggles for swimmers all around the world. The company is now headquartered in Surrey UK, but has global teams located in Australia, Hong Kong, and New Zealand as well. The brand is sold in over 50 countries and has sold over 35 million goggles alone and will always have a well established presence within the swimming industry.
Finis is another major swimming brand with "specialties in developing high-performance swimwear and swimming gear". The company first launched in 1993, and made quite the entrance with the introduction of their mono-fin. This is a singular fin (flippers) and has rubber foot sockets for swimmers to mount. Another major technological advancement that Finis introduced into the industry was swimmers snorkel, which is a snorkel designed for competitive swimmers. As the company grew in popularity and reputation it began to introduce more and more products into their swim line and will continue to be a popular brand in the future. Some swimmers you represent Finis are:
Nike is the world's largest manufacturer of sporting apparel and footwear and is known globally as one of the most popular and innovative companies within the sports industry. The brand makes apparel, footwear,and equipment for a wide range of sports and is more well known within the sports of football, basketball, soccer, and baseball rather than swimming. The company has been able to really excel due to their wide range of star athletes on their team and their fashionable designs. Quality of their swim line has definitely improved in recent years and they are making advances within the swimming industry of swimming. The company Nike, Inc has been around since 1971 and is headquartered in Beavertown, Oregon. The company is partnered with many head coaches within the NCAA Division 1, and many star players use and train with their products as well.
MP is Michael Phelp's personal brand, after parting ways with Speedo Plehlps decided to create his own brand for competitive swimming. The company now offers a wide range of swimming equipment and gear is known for their very popular MP Xceed swimming goggles and the MP Xpresso tech suit. Phelps partnered with his head coach Bob Bowman, and Aqua Sphere to create his new brand, and the company was launched in February 2015. Making the brand one of the newest inthe industry, however due to the great popularity of Michael Phelps grew quickly and was backed by high quality swimwear and gear. The company hopes to grow further by continuing to design and produce high quality and innovative products.
Maru differentiates itself as a brand by specializing in training and fashion swimwear. The brand places an emphasis on producing environmentally friendly swimwear and gear and is currently available in over 20 countries. The company was founded in Nottingham, UK and has been operating for over thirty years. It prides itself on four key terms: Sustainability, Fashion, Design, and Performance, and tries to differentiate its brand through these terms. All Maru swimwear is manufactured from regenerated fabrics in an effort to reduce pollution in the ocean and each factory is ensured they are preventing pollutants. In an effort to reduce the carbon footprint of the world. The company is popular within the competitive and recreational sides of swimming, but does have a lot of representation within competitive swimming.
Dolfin is the final swimming brand on this list, and offers a wide variety of high quality swimwear, gear, and equipment. The company has a long history and is even older than Speedo. The company was founded in Shillington, Pennsylvania as a manufacturing company for cargo parachutes. After the war the company produced nylon and lingerie for several years. It did not become the Dolfin brand we know today until 1969, when they began exclusively producing swimwear and track suits. Popularity of the brand has decreased over the years, but still remains relevant due to its consistent and wide line of swimwear and swimming gear.