Top 10 Highest Paid College Athletes

Top 10 Highest Paid College Athletes

Name, Image, and Likeness (NIL) has allowed college athletes to make money from their brand. NIL deals have completely changed the lives of thousands of college athletes and altered their college decision. Below are the top ten highest-paid college athletes based on their projected annual income.

Who Are the Highest Paid College Athletes of All Time?

  1. Bryce Young - $3.4 million
  2. C.J. Stroud - $2.7 million
  3. Livvy Dunne - $2.5 million
  4. Caleb Williams - $2.4 million
  5. Bijan Robinson - $1.7 million
  6. Hansel Emmanuel - $1.5 million
  7. Sunisa Lee - $1.5 million
  8. Marvin Harrison Jr. - $1.4 million
  9. Will Anderson - $1.4 million
  10. Shedeur Sanders - $1.4 million

1. Bryce Young - $3.4 Million

Bryce Young is a junior quarterback at the University of Alabama, and he makes around $3.4 million per year. He has deals with Dollar Shave Club, NOBULL, Dr. Pepper, Nissan, and Beats By Dre. All of these are undisclosed deals. Young charges $9,200 for every social media ad he posts. He is the highest-paid college football player of all time and the highest-paid college athlete in the world.

2. C.J. Stroud - $2.7 Million

C.J. Stroud is a sophomore quarterback at Ohio State University, making around $2.7 million per year. He has deals with Designer Shoe Warehouse, Value City Furniture, Kane Footwear, Dr. Teals, and eFuse. He also works with a collective organization called The Foundation. The Foundation helps athletes at Ohio State land endorsement deals. They helped him land the deals with Designer Shoe Warehouse and Value City Furniture. Stroud charges $8,000 for every social media advertisement he posts. He is the second-highest-paid college football player and the second-highest-paid college athlete.

3. Livvy Dunne - $2.5 Million

Livvy Dunne, a junior gymnast at Louisiana State University, makes $2.5 million per year. She is a TikTok sensation and big on Instagram and Twitter as well. She has racked up over 9 million followers on all of her social media combined, including 6.7 million of them on TikTok. She has deals with Too Faced Cosmetics, American Eagle Outfitters, Linktree, Grubhub, and Forever 21. She charges $34,000 per social media advertisement. She is the third-highest-paid college athlete and the highest-paid college gymnast. She is also the most followed college athlete on social media.

4. Caleb Williams - $2.4 Million

Caleb Williams is a sophomore quarterback at the University of Southern California, earning around $2.4 million per year. He has deals with Hawkins Way Capital, Leaf Trading Cards, Fanatics, Topps, Futuremood, and Athletic Brewing Company. He charges $5,100 for every social media advertisement. Caleb Williams is the third-highest-paid college football player and the fourth-highest-paid college athlete.

5. Bijan Robinson - $1.7 Million

Bijan Robinson is a junior running back at The University of Texas, making $1.7 million per year. He has deals with Lamborghini Austin, Onyx Authenticated, Rhoback, Candy Digital, and Athletic Brewing Company. He charges $3,800 for every social media advertisement. He is the fourth-highest-paid college football player and the fifth-highest-paid college athlete. He is also the highest-paid college football player that is not a quarterback.

6. Hansel Emmanuel - $1.5 Million

Hansel Emmanuel is a freshman basketball player at Northwestern State University. It is estimated that he makes $1.5 million per year. He has been an inspiration to many because he is able to play Division I college basketball while only having one arm. He is very successful on social media, where he has a total of 4.2 million followers on Instagram and TikTok combined. He has deals with Dreamer, Gatorade, and T-mobile. He charges $20,000 for every social media advertisement. He is the highest-paid college basketball player and the sixth-highest-paid college athlete.

7. Sunisa Lee - $1.5 Million

Sunisa Lee is a sophomore gymnast at Auburn University who earns $1.5 million per year. She was the all-around Olympic champion and won a bronze medal in uneven bars. She was a seven-time United States National Team member before even arriving at Auburn. She even has 3.5 million followers across social media, including 1.6 million on TikTok. She is easily the most decorated athlete on this list. She has deals with Target, Gatorade, Invisalign, Amazon, and CLIF Bar & Company. She charges $21,000 for every advertisement on social media. She is the second-highest-paid college gymnast and the seventh-highest paid college athlete.

8. Marvin Harrison Jr. - $1.4 Million

Marvin Harrison Jr. is a sophomore wide receiver at Ohio State University, making around $1.4 million per year. He is the son of NFL Hall of Famer Marvin Harrison. It is unclear what companies he has deals with because they have not been released to the public. He works with The Foundation just like teammate C.J. Stroud. He charges $3,100 for every social media advertisement. He is the fifth-highest-paid college football player and the eighth-highest-paid college athlete.

9. Will Anderson - $1.4 Million

Will Anderson, a junior linebacker at the University of Alabama, makes around $1.4 million per year. He has deals with BMW of Tuscaloosa, Rhoback, Krystal, and Dr. Teals. He charges $2,100 for every social media advertisement. He is the sixth-highest-paid college football player and the ninth-highest-paid college athlete. He is also the highest-paid defensive college football player and third-highest paid non-quarterback.

10. Shedeur Sanders - $1.4 Million

Shedeur Sanders is a sophomore quarterback at Jackson State University who earns $1.4 million per year. He is the son of NFL Hall of Famer Deion Sanders, who is also his head coach at Jackson State. He has deals with BRADY, Gatorade, PLB Sports, Actively Black, and Mercedes-Benz. He also charges $9,200 for every social media advertisement. He is the first athlete at an HBCU to ever sign an NIL deal. He is the seventh-highest-paid college football player and tenth-highest-paid college athlete.

Honorable Mentions

  • Jordan Addison - $1.2 million
  • Jalen Carter - $1.1 million
  • Shaqir O’Neal - $1.1 million
  • Brock Bowers - $1.1 million
  • Hendon Hooker - $1.1 million
  • Armando Bacot - $1 million
  • Kayshon Boutte - $972,000
  • Quinn Ewers - $970,000
  • Evan Stewart - $924,000
  • Drake Maye - $922,000

FAQ

Who is the highest-paid college athlete today?

The highest-paid college athlete today is Bryce Young. It is projected that he makes around $3.4 million per year. He is a junior quarterback at The University of Alabama. He has endorsement deals with Dollar Shave Club, NOBULL, Dr. Pepper, Nissan, and Beats by Dre. He charges $9,200 for every social media post.