Top 10 Snowboard Brands

Snowboarding is a snow sport enjoyed recreationally and competed in on a professional level. Owning or renting the right equipment before hitting the slopes is critical. These ten brands are tried and true in the snowboarding community and have a loyal fanbase of winter athletes.


  1. Burton
  2. Lib Tech
  3. Salomon
  4. Arbor
  5. Ride
  6. GNU
  7. Capita
  8. Nitro
  9. Jones
  10. Public

1. Burton

Burton claimed the top spot on this list with no question. The Burton brand is the most famous name in snowboarding and is the largest snowboard manufacturer in the world. Burton is credited with creating widely used technologies in the snowboarding industry, such as the EST binding system, which makes riding much more comfortable for athletes. The company is privately owned and was founded in 1977 by its owner Jake Burton Carpenter and his wife. Their products include snowboards, bindings, boots, jackets, accessories, and much more. They offer many different sizes, materials, and style options as well. Burton even offers equipment specifically geared towards helping beginners learn the sport. While the brand is aimed specifically at snowboarders, its reputation is so great that it even draws skiers to its products. Burton sponsors a large number of professional snowboarders and snowboarding events. Their most notable sponsored athletes include Shaun White, Mark McMorris, and Kelly Clark. 

2. Lib Tech

Lib Technologies is another very prominent brand in today’s snowboarding market. They were founded in 1977 as a small snowboard manufacturer and have since grown to become an industry leader. Lib Tech produces snowboards and sells skis, skateboards, surfboards, and many other accessories. They offer products for men, women, and children who share the same enthusiasm for snowboarding, skiing, or other sports that the company embodies. Lib Tech has developed a reputation as an innovator in the snowboarding industry, introducing many new designs and winning various awards. Examples of their cutting-edge technologies include their Magne-Traction which features a serrated edge on boards, as well as the banana technology that introduces a unique curvature. Lib Tech sponsors many professional snowboarders and skiers, including Travis Rice, Jaime Lynn, and Estelle Pensiero. 

3. Salomon

Salomon Snowboards is a part of Salomon Group, which sells athletic wear, sports equipment, and lifestyle clothing. Many recognize the Salomon name for the popularity of their skiing product lines. Salomon Snowboards was founded in 1995 and has become a significant part of the Salomon Group. The company’s design and development are based in the French Alps, a popular region for snowboarding and skiing. The company produces several different snowboard types for men, women, and children, as well as snowboarding boots and bindings. Salomon hosts a notable annual event called Salomon’s Backyard Bang that seeks to spread backyard snowboarding to larger cities. Recently, Salomon’s boards have risen in popularity within the snowboarding industry partially due to the many riders they sponsor. Some of their most popular sponsors are Bode Merril, Victor Daveit, Desiree Melancon, and Tommy Gesme. 

4. Arbor

Arbor has been manufacturing snowboards since 1995 and prides itself on providing a blend of innovation and traditional craftsmanship. Arbor places emphasis on their company’s environmental impact and is proud to be one of the first snowboard manufacturers to support environmentally friendly initiatives within their production by using recyclable materials. Their logo and namesake both depict trees to further express the environmentally-friendly message of the brand. Arbor offers a selection of snowboards and bindings for men, women, and children riders. The company also produces skateboarding equipment and apparel. Arbor’s team of snowboarders has many important sponsors such as Bryan Iguchi, Mark Carter, and Marie-France Roy.

5. Ride

Over the years, Ride has successfully established itself as a snowboard brand “for the people.” Founded in 1992, Ride has produced high-quality snowboarding equipment for over 28 years. Ride is a snowboard manufacturer that emphasizes innovation and environmentally friendly initiatives such as minimal packaging and using recyclable materials. They sell a wide variety of snowboards for mountain or park riding, as well as boots, bindings, and other apparel. Ride is primarily known for its aluminum bindings that give snowboarders increased durability, mobility, and response when riding. Ride is a top brand for female snowboarders, as they offer one of the largest selections of women’s snowboards, boots, and bindings. They sponsor numerous up-and-coming snowboarders, including Jake Blauvelt, Hana Beaman, and Derrek Lever.

6. GNU

GNU is extremely popular for both amateur and professional snowboarders. GNU boards’ design and creativity make them stand out the most within the snowboarding market. The company was founded in 1977 and was quickly acquired by parent company Mervin Manufacturing, the same company that owns Lib Tech and other snowboard producers. GNU’s snowboards embrace different, creative, and weird phrases that many riders use to describe them. They link innovative technology such as the Magen-Traction and banana technology with unique artistic designs for their large selection of boards. GNU focuses mostly on freestyle riding but has many options for men, women, and children’s snowboards in any setting. Their website even offers a “board finder” option to help customers find a snowboard that suits them perfectly. Additionally, the company has been committed to environmentally friendly production, boasting zero hazardous waste since 1977. GNU sponsors prominent snowboarders such as Forest Bailey, Jaime Anderson, and Barret Christy.

7. Capita

Capita Snowboards is relatively new to the snowboarding market, founded in 2000 by friends and previous professional snowboarders Blue Montgomery and Jason Brown. While they aren’t the biggest snowboard manufacturer in the industry, their designs speak for themselves and allow Capita to shine alongside other snowboarding brands. Capita does not make boots or bindings for snowboarders; however, they produce a variety of boards, apparel, and other accessories. The company is very well-known for its unorthodox style and the unique graphics on its boards. Capita believes in providing riders with top-notch power and stability through the progressive engineering processes they employ. Some of the most notable riders for Capita are Kazu Kokobu, Jess Kimura, and Scott Stevens. 

8. Nitro

Nitro Snowboards is a popular global producer of boards and snowboarding equipment. They were founded in 1989 in Seattle, Washington, and expanded to having offices across North America and Europe. Nitro offers many board options, whether riders prefer freestyle, mountain, or backcountry riding. They have a wide variety of products, including boards, boots, and bindings, for men, women, and children alike. Additionally, Nitro sells a high volume of clothing and apparel from their Nitro Outerwear collection. The company prides itself on its focus on snowboarding alone and does not offer skiing equipment. However, they do sell splitboards, bindings, boots, and apparel. Nitro sponsors a few professional riders, including Christy Prior, Sam Taxwood, and Markus Keller.

9. Jones

Jones Snowboards was founded in 2010 by renowned snowboarder Jermy Jones. Based on the brand’s presentation and high-quality products, you would have no idea how new they are to the snowboarding market! Jones produces a large selection of snowboards and bindings for men, women, and children. They also offer unique designs such as splitboards and their surf series, designed to transfer the feel of surfing into snowboarding. Jones sells great options for apparel, headgear, and other accessories used by snowboarders. The company is dedicated to environmental initiatives to fight climate change by using environmentally-friendly production methods and donating 1% of its annual sales to sustainability-motivated non-profit organizations. Jones has a large team of professional snowboarders supporting the brand, such as Elena Hight, Jimmy Goodman, and Forrest Shearer.

10. Public

Public rounds out this list because of their simplicity and friendly attitude towards new snowboarders, making them stand out in the marketplace. They are a relatively new company but have become one of the most popular brands for beginners in snowboarding. Public is well known for its affordability despite producing extremely high-quality boards. The designs utilized by Public’s artists for the shape and graphics of their boards are straight to the point, looking sharp while keeping it simple. They also sell apparel such as sweatshirts, t-shirts, and hats. Since Public is very new to the snowboarding industry and still growing, they have not publicly announced a professional team of sponsored athletes. However, as their reputation continues to grow, this could change in the near future.

FAQ

What is the top snowboard brand in the world?

Burton is considered by many to be the top snowboard brand in the world. Founded by snowboarding pioneer Jake Burton Carpenter in 1977, Burton Snowboards provides high-quality boards, boots, bindings, and accessories for snowboarders of all ages and skill levels. Burton’s equipment and apparel are used by many professional snowboarders and sponsor some of the most well-known snowboarders of all time, such as Shaun White and Kelly Clark.

What are the different types of snowboards?

The five main types of snowboards are all-mountain, freeride, freestyle, powder, and splitboards. Each of these types of snowboards are designed for specific conditions. For example, freestyle snowboards are meant for the park and are built with lighter-weight materials and twin tips. Freeride snowboards are meant for riding off groomed trails and thus have a stiffer flex to increase durability. Powder and splitboards are optimal for unique conditions, such as climbing or riding in very deep powder. All-mountain snowboards are the best for beginners, as they are meant to be ridden in any conditions.

How do I choose the best snowboard for me?

To find the best snowboard for yourself, you should focus on what size and type you need. The proper length of a snowboard varies with an individual’s height, weight, and what type of snowboarding they will be doing. A good rule of thumb is that the snowboard should stand as tall as the rider’s chin; however, snowboard manufacturers provide more accurate sizing charts to compare your own height and weight. There are a few different types of snowboards available, but longer all-mountain and freeride snowboards are generally best for beginners. If you are more advanced and planning to hit the terrain park, opt for a smaller freestyle board.