Snowboarding is a snow sport which is enjoyed recreationally and also competed in on a professional level. Owning or renting the right equipment before hitting the slopes is critical. These 10 brands are tried and true in the snowboarding community and have a loyal fanbase of winter athletes.
The top current snowboarding brands are:
Burton claimed the top spot on this list with no question. The Burton brand is the most famous name in snowboarding and is the largest snowboard manufacturer in the world. Burton is credited with the creation of widely used technologies in the snowboarding industry such as the EST binding system, which makes riding much more comfortable for athletes. The company is privately owned and was founded in 1977 by its owner Jake Burton Carpenter and his wife. Their products include snowboards, bindings, boots, jackets, accessories, and much more. They offer many different sizes, materials, and style options as well. Burton even offers equipment specifically geared towards helping beginners learn the sport. While the brand is aimed specifically at snowboarders, its reputation is so great that it even draws skiers to its products. Burton sponsors a large number of professional snowboarders and snowboarding events. Their most notable sponsored athletes include Taylor Gold, Shaun White, and Kazuhiro Kokubo.
Lib Technologies is another very prominent brand in today's snowboarding market. They were founded in 1977 as a small snowboard manufacturer and have since grown to become an industry leader. Lib Tech produces snowboards and sells skis, skateboards, surfboards, and many other accessories. They offer products for men, women, and children who share the same enthusiasm for snowboarding, skiing, or other sports that the company embodies. Lib Tech has developed a reputation as an innovator in the snowboarding industry, introducing many new designs and winning various awards as a result. Examples of their cutting-edge technologies include their magne-traction that features a serrated edge on boards, as well as the banana technology that introduces a unique curvature. Lib Tech sponsors many professional snowboarders and skiers, including Travis Rice, Jaime Lynn, and Ted Borland.
Salomon Snowboards is a part of Salomon Group, which sells athleticwear, sports equipment, and lifestyle clothing. Many recognize the Salomon name for the popularity of their skiing product lines. Salomon Snowboards was founded in 1995 and has grown to become a significant part of Salomon Group as a whole. The company's design and development is based in the French Alps, a popular region for snowboarding and skiing. The company produces a number of different snowboard types for men, women, and children as well as snowboarding boots and bindings. Salomon hosts a notable annual event called Salomon's Backyard Bang which seeks to spread backyard snowboarding to larger cities. Recently, Salomon's boards have risen in popularity within the snowboarding industry partially due to the large number of riders they sponsor. Some of their most popular sponsors are Bode Merril, Victor Daveit, Nirvana Ortanez, and Tommy Gesme.
Arbor has been manufacturing snowboards since 1995 and prides themselves on providing a blend of innovation and traditional craftsmanship. Arbor places an emphasis on their company's environmental impact and is proud to be one of the first snowboard manufacturers to support environmentally friendly initiatives within their production by using recyclable materials. Their logo and namesake both depict trees to further the environmentally friendly message of the brand. Arbor offers a selection of snowboards and bindings for men, women, and children riders. The company also produces equipment and apparel for skateboarding. Arbor's team of snowboarders has many important sponsors such as Bryan Iguchi, Mark Carter, and Marie-France Roy.
Over the years, Ride has successfully established itself as a snowboard brand "for the people". Founded in 1992, Ride has been producing high quality snowboarding equipment for over 28 years. Ride is a snowboard manufacturer that places significance on innovation and environmentally friendly initiatives such as minimal packaging and using recyclable materials. They sell a wide variety of snowboards for mountain or park riding, as well as boots, bindings, and other apparel. Ride is primarily known for their aluminum bindings that give snowboarders increased durability, mobility, and response when riding. Ride is a top brand for female snowboarders, as they offer one of the largest selections of women's snowboards, boots, and bindings. They sponsor numerous professional and up coming snowboarders including Jake Blauvelt, Hana Beaman, and Derrek Lever.
GNU is extremely popular for both amateur and professional snowboarders. GNU boards' design and creativity are what makes them stand out the most within the snowboarding market. The company was founded in 1977 and was quickly acquired by parent company Mervin Manufacturing, the same company that owns Lib Tech and other snowboard producers. GNU's snowboards embrace different, creative, and weird phrases that many riders use to describe them. They link innovative technology such as the magen-traction and banana technology with unique artistic designs for their large selection of boards. GNU focuses mostly on freestyle riding, but has many options for men, women, and children's snowboards in any setting. Their website even offers a "board finder" option to help customers find a snowboard that suits them perfectly. Additionally, the company is committed to environmentally friendly production, boasting zero hazardous waste since 1977. GNU sponsors many prominent snowboarders such as Forest Bailey, Jaime Anderson, and Barret Christy.
Capita Snowboards is relatively new to the snowboarding market, being founded in 2000 by friends and previous professional snowboarders Blue Montgomery and Jason Brown. While they aren't the biggest snowboard manufacturer in the industry, their designs speak for themselves and allow Capita to shine alongside other snowboarding brands. Capita does not make boots or bindings for snowboarders; however, they produce a variety of boards, apparel, and other accessories. The company is very well known for their unorthodox style and the unique graphics they use on their boards. Capita believes in providing riders with top-notch power and stability through the progressive engineering processes they employ. Some of the most notable riders for Capita are Scott Stevens and Jess Kimura.
Nitro Snowboards is a popular global producer of boards and snowboarding equipment. They were founded in 1989 in Seattle, Washington and have expanded to having offices all across North America and Europe. Nitro offers many options for boards, whether riders prefer freestyle, mountain, or backcountry riding. They have a wide variety of products including boards, boots, and bindings, for men, women, and children alike. Additionally, Nitro sells a high volume of clothing and apparel from their Nitro Outerwear collection. The company prides themselves on their focus towards snowboarding alone and does not offer skiing or other snow sports options. Nitro sponsors a few professional riders, but does not rely heavily on advertising these connections. Sponsors of Nitro include snowboarders like Jon Kooley and Markus Keller.
Jones Snowboards was founded in 2010 by renowned snowboarder Jermy Jones. Based on the brand's presentation and high quality products, you would have no idea how new they are to the snowboarding market! Jones produces a large selection of snowboards and bindings for men, women, and children. They also offer unique designs such as splitboards and their surf series, which is designed to transfer the feel of surfing into snowboarding. Jones sells great options for apparel, headgear, and other accessories used by snowboarders. The company is dedicated to environmental initiatives seeking to fight climate change by using environmentally friendly production methods and donating 1% of all their sales to sustainability motivated non-profit organizations. Jones has a large team of professional snowboarders supporting the brand such as Miikka Hast, Jimmy Goodman, and Bibi Pekarek.
Public rounds out this list because of their simplicity and friendly attitude towards new snowboarders, making them stand out in the marketplace. They are a relatively new company but have become one of the most popular brands for beginners in snowboarding. Public is well known for their affordability despite producing extremely high quality boards. The designs utilized by Public's artists for the shape and graphics of their boards are straight to the point, looking sharp while keeping it simple. Currently, Public offers 5 models of snowboards including the Therapy, Opinion, and Display. They also sell apparel such as sweatshirts, t-shirts, and hats. Since Public is very new to the snowboarding industry and still growing, they have not publicly endorsed any professional snowboarders. However, as their reputation continues to grow, this could change in the near future.