Created in the early 1960s, K2 has been a forefront of ski brands ever since. Leading the way in the innovation of fiberglass technology with skis that can multitask, K2 is a great all-mountain ski option for just about any skier. K2 offers skis in the categories of Alpine, big mountain, and also freeride, so customers have a large amount of options when choosing what kind of skis they want from this brand.
While having a main focus on skis, K2 also makes ski boots, jackets, and other apparel that is state of the art. K2 has a large number of professional skiers and olympians as a part of their team. Some include Sean Petit, Maggie Voisin, Colby Stevenson, and Olympic gold medalist Joss Christenson.
Rossignol is a French ski company that has been around for over 100 years. The company was founded in 1907 by Abel Rossignol, who manufactured wood products for the textile industry. He used those skills to create skis for himself and decided to make a company out of it.
Rossignol offers products for both amateur and expert skiers. These products include boots, skis, bindings, and all winter sports apparel. Whether you are a competitive skier or a first timer, Rossignol will have the equipment to suit your needs on the hill.
Rossignol has a large list of Alpine skiers as a part of their team. Arthur Bauchet, Pavel Trikhicev, Alice Merryweather, and Rasmus Windingstad are just a few alpine skiers who are sponsored by this iconic French brand.
Since the dawn of the sport of skiing, Volkl has been pushing the ski industry to the next level. First founded in 1923, Volkl has been a top brand since its creation. Engineered with German precision, Volkl creates skis for just about any discipline in skiing. With Alpine skis, all-mountain, freeride, and mogul skis, Volkl is an extremely diverse brand with a lot to offer.
Volkl is extremely big on innovation, creating titanal frames for the ski for more damping and stability over the entire ski. They have also created 3D glass for the ski which further improves Volkl's overall ski performance and stability even in the most critical snow conditions.
Volkl sponsors a wide variety of alpine and freestyle skiers. On the alpine side, Adam Barwood, Alana Ramsay, Alice Robinson, and Andre Filser are a few racers who represent the Volkl brand. Alex Beauliu-Marchand, Ahmet Dadali, Alex Ferreira, and Andri Ragettli are a few freeriders who are using Volkl.
Line started out only as a park ski when created in Albany during the 1995 winter. The company was founded with a mission to grow and rejuvenate skiing by building innovative and athlete driven skis. They were able to accomplish that feat with flying colors being a pioneer in the new age of skiing. They have also expanded into the freeride big mountain area, and have become a top ski for avid freeskiers. They offer arguably the most popular powder skis in the industry with their diverse "Sick Day" series that are light, poppy and stable.
Eric Pollard, Will Wesson, and legend Tom Wallisch are all skiers who represent the brand. Line also created a video series called "Line Traveling Circus", which is extremely popular among youth skiers. The series made the brand even more popular, as it led all young skiers to be just like the ones in the videos, buying Line skis themselves.
Fischer is another race oriented company, but has expanded into further ski disciplines making them a top brand. Offering alpine, freeride, tour, racing, nordic, mogul, and all-mountain skis, this is a company with an extremely diverse offering. The company also distributes state-of-the-art boots, poles, and bindings.
While their specialty is in alpine, Fischer has been able to build quite a name for themselves in the all-mountain and freeskiing disciplines as well. KC Deane, Christian Jenny, Trace Cooke, and Lynsey Dyer are a few freeskiers who currently use this brand as their go to option in skiing. The alpine side has numerous world cup skiers and Olympians who have collected a large amount of medals. Some of these racers include Bryce Bennet, Eddy Bouvet, and Johannes Thingnes.
The Austrian ski company is another brand that has been around for quite some time. Founded in 1955, by Alois Rohmoser, the company manufactures and sells skis, boots, bindings, helmets, poles, bags, goggles, and other pieces of protective equipment.
The Backland Carbon custom boot for ski touring was voted gear of the year by Ski Magazine for 2020, and that is just a small piece of what the organization has to offer to their customers. Offering piste, all-mountain, freeski, and racing skis, the company is able to generate a large amount of money just from their skis.
Alpine skiers who are on Atomics include Sofia Goggla, Aleksander Aamodt Klide, Marco Schwarz, and Mikaela Shiffrin, who is arguably one of the greatest female alpine skiers of all time. The company also represents Olympic Silver Medalist Gus Kenworthy on the park side, along with Jossi Wells, Ted Ledeux, and Fabian Bosch.
Founded in the French Alps in 1947, Salomon is considered to many as the epicenter of the mountain experience. Salomon is a company that offers a lot more than just skis, but their work in the ski industry is what has made them a top brand in winter sports. The company sells skis, shoes, all sorts of clothing, ski boots, goggles, and equipment for alpine and nordic skiers. Whether you are a beginner or an experienced skier, a fan of the powder or corduroy, Salomon offers a wide variety of skis for your taste and skill level. The company is also well known for its boots, as the Salomon S/PRO was named a top boot for the 2019-2020 ski season.
Salomon represents a large number of professional and Olympic skiers. Gold medalist Jessie Digins is a skier who has been on Salomons for a long time, and the brand and athlete have paired up to create numerous different sponsorship activations for fans.
Armada is another new and innovative skier-owned company. The company was founded by professionals Tanner Hall and JP Auclair in 2002, and they have worked closely with other world renowned skiers to change the perception of skiing. Up to that point, skiing was considered an upper class old man sport, before becoming a form of self expression for young athletes with a natural medium.
Armada skiers were able to push the limits of the sport with their creativity and progressive riding techniques, both of which are integrated in their inventive ski design. The ARV design comes in four different waist widths, in order to accommodate any kind of skier, in any terrain.
Some of the best and most influential freeskiers in the world are on Armada skis. X Games legend Henrik Harlaut has been apart of the company since the beginning and helped with the sport's innovation. Sammy Carlson, Torin Yater-Wallace, and Todd Ligare are also professionals who use Armada skis.
Nordica is a ski company that focuses on quality. This is why they are often ranked among the top ski brands by numerous websites and magazines. Established in Italy in 1939, Nordica is good for professionals and beginner skiers. The company makes different styles such as cruising skis, racing skis, and backcountry skis for those who want to rip up the Alps or Rockies.
The company prides themselves in combining affordability and quality in making the perfect ski or boot, making them extremely popular for skiers of all levels and ages.
Professional skiers such as Rory Bushfield, Essex Prescot, and Sierra Quitiquit are all on Nordicas. They also have alpiners such as Dominik Paris, Fritz Dopfer, and Justin Murisier dominating the World Cup circuit with Nordicas under their feet.
Back in the 1950's, heavy wood skis were the norm and what everybody used. Howard Head brought his experience in building aircraft fuselages to the industry, using lighter metals and plastics to make skis. This made turning much easier, and Head became one of the top ski companies in the industry. Head is committed to bringing the most innovative skis to the table to create the best experience for winter sports enthusiasts around the world.
Head offers race skis, on piste skis, all mountain, freeski, and freestyle skis. The company offers enough to cater to just about anybody's interest when they are on the slopes. Along with skis, Head makes and sells bags, helmets, goggles, bindings, and boots.
Head sponsors United States racing legend Ted Ligety, who is one of the most successful Olympians in Alpine racing. They also represent racers such as Tommy Ford, Josef Ferstl, and Jared Goldberg.