Top 5 Powerlifting Brands

Powerlifting is a popular fitness activity that involves several pieces of specialized equipment. Read on to learn more about the top brands that supply powerlifting equipment and apparel, including their story and what they specialize in.
What Are the Most Popular Powerlifting Brands?
- Rogue Fitness
- Westside Barbell
- Titan Fitness
- EliteFTS
- Gymshark
1. Rogue Fitness
- Founded: 2007
- Website: https://www.roguefitness.com/
- Products: Barbells, Plates, Supports, Power Backs, Weights, Bumper Plates, Apparel
Rogue Fitness is a brand that has developed very quickly and has grown to be the leader of all powerlifting and weightlifting brands. Rogue was founded in 2007 after Bill Henniger came to realize that no one brand sold all of the items he needed to work out. From there Rogue started as a brand selling powerlifting gear on the internet but quickly blossomed into production of their own equipment as well.
Today, Rogue produces all kinds of equipment from barbells, to plates, as well as supports and apparel. Rogue is highly rated and their barbells, power backs, weights, and bumper plates are all in the top three ratings available.
2. Westside Barbell
- Founded: 1976
- Website: https://www.westside-barbell.com/
- Products: Lifting Machines, Equipment, Apparel, Powerlifting Books and Movies
Westside Barbell is a brand that might not be known by as many beginner powerlifters, but if you’re an experienced powerlifter, Westside Barbell is the cream of the crop. Much like other brands on this list, Westside was born out of a single gym. This one, founded by Louie Simmons, is located in Columbus Ohio. Simonson's intense style and his cultivation of some of the best powerlifters in the world created a powerlifting empire.
Today, half of the powerlifting world records are held by someone trained by Simmons. From there, a brand was born. Aside from apparel donning the logo of Westside, Simmons sells his books and movies, showing his methods to strength training. Westside has grown even further to sell equipment and lifting machines on their website as well. If you’re a beginner powerlifter looking for a brand, Westside might not be for you. If you’re looking for the next level, Westside Barbell sets the bar.
3. Titan Fitness
- Founded: 2007
- Website: https://www.titan.fitness/
- Products: Weights, Weight Machines, Flat Benches
Titan Fitness is a popular fitness brand that specializes in weightlifting and powerlifting equipment, mainly weights and weight machines. Titan is fairly new to the industry, and because of that they run quite a few sales to grow their customer base and provide the best deal for people.
The Titan Flat Bench is a highly rated bench that can support up to a thousand pounds. The bench is among the well-priced pieces of equipment that make Titan an ideal brand to develop yourself as a powerlifter and to build up a home gym.
4. EliteFTS
- Founded: 1998
- Website: https://www.elitefts.com/
- Products: Weight Lifting Belts, Wrist Wraps
EliteFTS produces some of the best protective powerlifting equipment. From weightlifting belts to wrist wraps, this company’s merchandise will help to reduce stress on your spine and wrist. Almost all powerlifters will also wear belts when they are deadlifting or squatting. Wrist wraps too can be used to help prevent injury especially during bench press and other upper body workouts.
EliteFTS will provide its own versions of everything you’ll need to stay safe while lifting. If they do not have it, EliteFTS also carries other brands on their website, similar to Rogue Fitness, making sure you can get the best quality for the lowest price.
5. Gymshark
- Founded: 2012
- Website: https://us.shop.gymshark.com/
- Products: Workout Clothing
Gymshark is a fairly new brand and is taking advantage of the rising popularity of weightlifting, powerlifting, and CrossFit. Gymshark might be the most popular brand on this list. Through intensive marketing and especially collaborations with powerlifters, weightlifters, bodybuilders and social media influencers, Gymshark has begun to stand out in the workout clothes and athleisure industry. In fact, Gymshark profits grew by 200% just in one year, 2019, using those marketing tactics.
Gymshark sells low cost workout clothing for all body shapes, from beginner powerlifters to big 300+ pound powerlifters. Their website also features sections for men and women of all different exercise groups. It may not be the first thing you buy as a powerlifter but if you’re looking for good exercise wear, Gymshark is the brand for you.
Honorable Mentions
RDX Sports
- Founded: 1999
- Website: https://rdxsports.com/fitness/
- Products: Weightlifting Belts, Straps, Braces, Training and Recovery Gear
RDX Sports is primarily a martial arts company, but they make several pieces of equipment that also work great for powerlifters. While boxing gloves and punching bags aren’t part of a powerlifter’s regimen, weightlifting belts, straps, and braces are all essential pieces of equipment for any powerlifter. RDX Sports has an arsenal of gym equipment to choose from, including training and recovery gear.
Bowflex
- Founded: 1986
- Website: https://www.bowflex.com/
- Products: Dumbbells, Kettlebells, Weights, Benches, Home Gym Setups
Boxflex is a great brand of fitness equipment that has been on the market for over four decades. Though it is technically marketed and sold by its parent company Nautilus, Inc., this Vancouver-based brand will deliver many of your greatest powerlifting needs.
The most unique aspect of Bowflex products is their use of polymer rods to create constant resistance and tension instead of using conventional methods like weight or pulley systems. Bowflex provides a wide range of powerlifting equipment, including adjustable dumbbells, kettlebells, weights, benches, and even full home gym setups.
Anderson Powerlifting
- Founded: 2011
- Website: https://www.andersonpowerlifting.com/
- Products: Belts, Knee Sleeves, Wraps, Deadlift Suits, Grifs, Kuffs, Powerlifting Straps
Anderson Powerlifting is a supplier of powerlifting accessories and training equipment owned by Ken L. Anderson, 16-time powerlifting world record holder. Anderson Powerlifting is based in Texas and specializes in belts, knee sleeves, wraps, and deadlift suits.
Anderson produces a complete range of gear and protection for all powerlifting and strongman activities, including bench, deadlift, and squat. In addition to compression shirts, singlets, elbow sleeves, and training cuffs, Anderson also sells powerlifting apparel for training and competition. Anderson Powerlifting is one of the best sources for all of the accessories you need to support your powerlifting workout, keeping you safe and secure.
FAQ
What is the best powerlifting brand?
The best powerlifting brand is arguably Rogue Fitness. Though they started out in 2007 as a brand selling fitness equipment that they did not themselves manufacture, they soon began to make their own high-quality powerlifting and weightlifting merchandise and soared to the top of their industry. Though they offer a wide range of equipment, Rogue Fitness’ barbells, power backs, weights and bumper plates are some of the highest rated on the market.