Top 10 Ice Hockey Brands
Hockey is a fun and competitive winter sport, with many companies creating equipment and safety gear for the sport. This list compiles the most popular brands for hockey players of any level.
What are the most popular hockey brands?
Bauer is one of the largest manufacturers of hockey equipment. The brand is owned by Nike and was founded in 1927. The company sells ice and roller hockey equipment directly off its website or through retailers around the world. Bauer works with the NHL to promote their brand and sponsors some of the biggest names in hockey, such as Patrick Kane and Jack Eichel. Bauer and hockey brands Mission and Easton are all under the same parent company, Performance Sports Group Ltd. All in all, Bauer remains one of the world’s top hockey brands and continues to dominate the industry.
Like Bauer, CCM sells both ice and roller hockey equipment, with CCM headquarters in Canada and Bauer in the United States. CCM was founded in 1899 and is partnered with Reebok, so it has connections outside the hockey world, like Bauer’s relationship with Nike. This helps CCM expand into other areas of sports, create revenue in the sports industry, and sell apparel. Some of CCM’s biggest names in terms of sponsorship include Connor McDavid, Alex Ovechkin, and Artemi Panarin, among others. These sponsorships help CCM to grow its brand and pursue new customers. Overall, CCM is a dominant force in the hockey equipment industry but is still second to Bauer.
Warrior is a diverse brand that produces equipment for a variety of sports. Its two main sources of income come from hockey and lacrosse. It was founded in 1992 and is located in Warren, Michigan. Warrior began as a lacrosse equipment company but was bought by New Balance in the early 2000s and subsequently entered into the hockey industry. Warrior is a big brand in hockey and sponsors popular names in the NHL like Leon Draisaitl, Dylan Larkin, and Brad Marchand.
TRUE is a large hockey brand used commonly by NHL players. TRUE also produces equipment for lacrosse, baseball, and golf and only recently got into the hockey scene. They only have a few big-name sponsors because they are relatively new in the industry, but their sponsors include players like Mitch Marner, Connor Hellebuyck, and Ryan Johansen. TRUE is on the rise and should be a top player in the hockey equipment industry for years to come.
Graf is a hockey brand that has an emphasis on hockey skates. They are known for making very comfortable and innovative skates that help hockey players play comfortably. They also produce sticks, gloves, and protective equipment. The company was founded in 1921 but started to produce hockey equipment exclusively in 1975. Before this, the company sold hiking, biking, and soccer equipment alongside their hockey equipment. This brand is often seen in the NHL and in youth and amateur hockey as well.
Sher-Wood is a hockey equipment company founded in 1949 in Sherbrooke, Canada. They have supplied the official game pucks of the NHL since 2008 when it purchased puck company InGlasCo. As for player sponsors, Sher-Wood does not sponsor many big names in the NHL, and only a few professional players use Sher-Wood’s sticks, gloves, or protective equipment. However, it is still a brand seen frequently in hockey stores and at lower levels of the sport.
Brian’s is a hockey equipment brand that produces some of the most popular goalie equipment on the market. Their unique designs and durability make Brian’s equipment a top choice of goalies of all ages and skill levels. Brian’s offers many options for customization of products, especially their leg pads, gloves, and blockers. This sets Brian’s apart from other goalie equipment manufacturers, as no other company in the industry offers the level of customization.
Easton was officially founded in 1985 and produces equipment for many different sports, including tennis, lacrosse, baseball, and hockey. They have had great success in the hockey industry, and in the 1990s, they signed hockey legend Wayne Gretzky to a contract. In 2016, Easton was purchased by hockey manufacturer Bauer, furthering their connection to the hockey industry. Nowadays, Easton has focused on other sports and no longer produces hockey equipment. However, they do still produce some of their most popular stick models. Although you won’t see any Easton equipment in the NHL anymore, the company makes this list because of its past successes.
STX is mainly a lacrosse company but has recently moved into the hockey industry. The company was founded in 1970 as a lacrosse stick supplier, but has started to produce hockey sticks, gloves, and protective gear. You won’t see much STX gear in the NHL, but their products are sold in many hockey stores around the world and are popular amongst youth players.
Vaughn Hockey is a hockey equipment manufacturer that makes goalie gear for all ages and skill levels. Founded in 1982, Vaughn equipment has been the preferred choice of goalies around the world. They were one of the first companies to start using multiple foam layers in their padding. Vaughn also offers customization options, allowing goalies to choose the color and patterns on their equipment.