Bauer is one of the lead manufacturers for hockey equipment, if not the largest. It is owned by Nike and was founded in 1927. They sell ice and roller hockey equipment directly off their website or through retailers around the world. Bauer works with NHL players and the NHL to promote their brand through the biggest stage. They sponsor some of the biggest names in hockey such as Patrick Kane, Jack Eichel, and Autson Matthews, and many others. The company competes with other manufacturers such as CCM and Warrior to sell to these NHL players and in the general retail situation. Bauer doesn't just sell hockey equipment, it sells apparel as well. Bauer and other hockey brands such Mission and Easton are all under the same parent company Performance Sports Group Ltd. All in all, Bauer remains one of the top hockey brands in the world and continues to dominate the industry.
CCM is the second largest hockey brand. It is very similar to Bauer, both are large hockey equipment manufacturing companies. Like Bauer, CCM also sells both ice and roller hockey equipment. They have similar company structures, except CCM headquarters are in Canada and Bauer is in the US. CCM was founded in 1899, and over 100 years later they are still around. CCM is partnered with Reebok, so it has connections outside the hockey world, just like Bauer with Nike. This helps CCM expand into other areas of sports and create revenue in the sports industry as a whole, as well as selling apparel. Some of CCM's biggest names in terms of sponsorship include Connor McDavid, Alex Ovechkin, and Brent Burns, among others. These sponsorships help CCM to grow their brand and pursue new customers. Overall, CCM is a dominant force in the hockey equipment industry, but is definitively second to Bauer.
Many hockey equipment brands supply more than just hockey, and Warrior is no different. Warrior is a very diverse brand which produces equipment for a few different sports. Its two main sources of income come from hockey and lacrosse. It was founded in 1992, and is located in Warren, Michigan. Warrior began as a lacrosse equipment company but was bought by New Balance in the early 2000s, and then got into the hockey industry. Warrior is a big brand in hockey, and sponsors some very big names in the NHL like Leon Draisaitl, Dylan Larkin, and Brad Marchand.
TRUE is one of the biggest hockey brands, and is used commonly by NHL players. TRUE also produces equipment for lacrosse, baseball, and golf, and only recently got into the hockey scene. They only have a few big names that they sponsor because they are relatively new in the industry, but their sponsors include players like Mitch Marner, Connor Hellebuyck, and Ryan Johansen. TRUE is on the rise, and should be a top player in the hockey equipment industry for a long time to come.
Graf is a hockey brand that has an emphasis on hockey skates. They are known for making very comfortable and innovative skates that help hockey players play comfortably. They also produce sticks, gloves, and protective equipment. The company was founded in 1921, but started to exclusively produce hockey equipment in 1975. Before this, the company sold hiking, biking, and soccer equipment as well as hockey equipment. This brand is seen often in the NHL and also in youth or ameteur hockey.
Sher-wood is an up and coming hockey equipment company, founded in 1949 in Sherbrooke, Canada. They also have supplied the official game pucks of the NHL since 2008. As for player sponsors, Sher-wood does not have any big names in the NHL, and not many players use Sher-wood's sticks, gloves, or protective equipment. However, it is still a brand you will see in hockey stores and occasionally in the NHL.
Reebok is a sports giant which sells products for a multitude of sports. In 2005, the company was bought out by Adidas along with CCM, which Reebok is a parent company of. Reebok has long produced hockey equipment, but was never the biggest name in hockey, selling sticks, gloves, and helmets along with protective gear. However, Reebok actually owns CCM, meaning they still have their name in the hockey industry, just not under Reebok. In the early 2010's, Reebok stopped producing hockey equipment under the name Reebok entirely, and shifted all their focus in hockey to CCM. Going forward, you will not see any hockey equipment branded under Reebok, but because of their ownership of CCM, they are still big players in the hockey industry.
Easton was officially founded in 1985, and produces equipment for many different sports, including tennis, lacrosse, baseball, and hockey. They have had great success in the hockey industry, and in the 1990's, they even signed hockey legend Wayne Gretzky to a contract. However, nowadays, Easton has focused on other sports, leaving its hockey equipment out of the picture. You won't see any Easton equipment in the NHL anymore, but the company makes this list because of its past success.
STX is mainly a men's and women's lacrosse company, but has recently moved into the hockey industry. The company was founded in 1970 as purely a lacrosse stick supplier, but has started to produce hockey sticks, gloves, and protective gear. You won't see very much STX gear in the NHL, but their products are sold in many hockey stores around the world.
Tour Hockey is a relatively small hockey equipment brand that specializes in roller hockey. Although they do produce some ice hockey equipment, they are one of the few that puts most of their focus into roller hockey. They sell mostly to amateur and youth roller hockey players, as you won't see any NHL players wearing Tour gear. Their skates are well known in the roller hockey community as top quality and they have been very successful in this industry.