Top 5 Formula 1 Brands
What are the most popular Formula 1 brands?
- Red Bull
Ferrari is certainly the brand most commonly associated with Formula 1. The sports car manufacturer has a team in the Formula 1 grid, Scuderia Ferrari, whose cars bear the unmistakable Ferrari red and the Italian flag. Scuderia Ferrari has not only a long history in the sport, but a very successful one as well. In addition to its own team, Ferrari also sells its engines to other teams, who don't have the means to produce their own engines.
Besides racing gear, Ferrari also has its own apparel line, which is widely popular among racers, especially Formula 1 fans. At every Grand Prix there are fans wearing red Ferrari shirts, hats, and shoes, and waving Ferrari flags around; the Italian Grand Prix, held in Monza, is the race where the Ferrari brand is the most visible. All that makes Ferrari the most popular brand in Formula 1.
Mercedes-Benz, or simply Mercedes, is a vehicle manufacturer that builds cars and other vehicles such as trucks and buses. It is one of the premier brands in Formula 1. The company was founded in 1926, and its racing roots trace back to the 1930s. The brand debuted its Formula 1 team in 1954 winning the World Championship, but withdrew from motor racing after a tragic accident a year later. The company kept its foot in Formula 1 by providing engines to some F1 teams, like McLaren and Williams, being direct contributors to these team's success despite not having a team of their own. That would change in 2010, when it came back as Mercedes AMG Petronas.
In 2014, with iconic drivers Nico Rosberg and Lewis Hamilton Mercedes re-established itself as a premier F1 brand, winning the World Championship for the first time in 60 years. The team hasn't stopped winning since, and it is impossible to talk about Formula 1 without mentioning Mercedes.
3. Red Bull
This energy drink company owns two Formula 1 teams which are associated with its brand and have found enormous success. Red Bull first got into Formula 1 in 2004, starting the Red Bull Racing Team. The company started a second, Italy-based team in 2006, and named it Toro Rosso, which means Red Bull in Italian. While many thought that the team would simply be a marketing tool to sell more cans of Red Bull, that couldn't be further from the truth.
While the Red Bull Racing has been widely successful since its foundation, winning 4 driver's and constructor's World Championships. In 2020, Red Bull opted to change its second team's name from Toro Rosso to Alpha Tauri, which is the company's clothing line. While Alpha Tauri hasn't had the power to contend for titles, they have certainly been competitive, achieving podiums and revealing Formula 1 talent such as Sebastian Vettel, Daniel Ricciardo, and Max Vertsappen. Formula 1 provides great exposure for the Red Bull brand, while they provide F1 with fast cars and great drivers.
Pirelli is one of the premier tire manufacturers in the world. Not surprisingly, they are the brand that supplies all 10 Formula 1 teams with all their tires for all their races. Given the important role tires play in Formula 1, it is simply impossible to separate Pirelli's brand from the F1 brand. Pirelli produces 5 types of tires for Formula 1 teams: soft, medium, hard, intermediate, and wet.
In addition to seeing the Pirelli logo and name on all cars, the company also has signs around the tracks in Formula 1 GP's, and provides useful information to television commentators during races, which are often mentioned during broadcasts. With such a strong presence in such an important part of the sport, Pirelli is one of the top F1 brands.
Puma is not necessarily a motor racing or Formula 1 brand like Ferrari or Pirelli. However, Puma is present in all kinds of sports, which includes motorsports and Formula 1. Puma makes its presence in Formula 1 in two different ways. First off, they produce and sell apparel for three of the most important Formula 1 teams, which also appeared in this list: Ferrari, Mercedes, and Red Bull. You can see these teams’ drivers rocking team hats and shirts with the Puma logo, which can also be bought by fans. Secondly, Puma also provides drivers with some of their racing gear, producing racing gloves and racing shoes. If you are watching a race and pay attention to the details, Puma's logo might appear more than you expect.