What Does NCAA NIL Name, Image, Likeness Mean?
The NCAA NIL (Name, Image, and Likeness) is a policy that was mandated in the US in July 2021 for all college athletes who play in Division I, Division II, and Division III sports. The policy allows student-athletes to be compensated for and monetize the use of their name, image, and likeness, which can be used by companies in advertisements and in other types of endorsements. College athletes are allowed to sign endorsement deals for companies like Nike and Adidas, and be paid for other activities such as signing autographs and appearing at special events.
Previously, student-athletes were only allowed to receive scholarships and stipends from universities and colleges; in fact, athletes would be penalized and banned from competing if they accepted any monetary payment from companies. Now, college athletes can profit from the use of their name, image, and likeness, which allows athletes to control their financial profitability as well as their sports career.
What to Know
Overall, the NCAA NIL policy is pretty revolutionary for college athletes, who now have the ability to earn money from the use of their name, image, and likeness. Since the policy was enacted in July 2021, most states in the US are implementing their own laws to comply with the NCAA’s policy to allow athletes to sign deals and other types of endorsements.
However, the policy has caused some controversy. Some sports enthusiasts like Mid-Atlantic Conference (MAC) commissioner Jon Steinbrecher argue that some universities and colleges are now setting up “pay-for-play” collectives instead of honoring the name, image, and likeness policy, which goes against the NCAA rules. In short, athletes can now be compensated for the use of their image but cannot engage in “pay-for-play” bribes or tactics used to persuade athletes to play for a particular university or college. There are pros and cons to this new policy. On one hand, student-athletes can now profit from their gameplay on the court. However, on the other hand, the NCAA NIL policy allows companies and universities to collaborate on how to recruit players to play for specific teams.
NCAA NIL Rules
There are rules and requirements for companies, universities, colleges, and student-athletes to follow according to the NCAA NIL policy. Firstly, athletes must report any activities related to the use of their name, image, and likeness, such as signing endorsements, to the NCAA. Transparency is key for college athletes with NIL deals. Secondly, student-athletes now have the ability to hire a professional services provider. This means that college athletes are able to hire a lawyer to serve as an intermediary between them and companies who want to sign deals. Lastly, student-athletes are still able to monetize and profit from the use of their likeness in advertising and other ventures, even in states that do not have a NIL law set in place.
Impact of NCAA NIL
The greatest impact of the NCAA NIL policy is that student-athletes now have the opportunity to profit from the use of their name, image, and likeness. Previously, college athletes’ names, images, and likenesses were used without any sort of compensation from companies, schools, or leagues like the NCAA. Overall, the college athletics industry generates about $19 billion annually, and now college athletes can profit from their fame by signing endorsements, making guest appearances, and doing other activities. Athletes can make between $1,000 and $10,000 a year on average, which will help set them up for success as they navigate their sports careers in college and in professional settings.
How much is the average NIL deal worth?
The average NIL deal for NCAA student-athletes ranges between $1,000 and $10,000 a year, depending on the type of endorsements their name, image, and likeness are used for. However, the most notable college athletes can make much more. The NCAA NIL policy allows student-athletes to be compensated by companies who use their names, images, and likeness in advertising and other ventures.
What does the term name, image, and likeness mean?
The term “Name, Image, and Likeness” (NIL) means that a person’s resemblance can be used in advertising in a variety of ways. Specifically, the National College Athlete Association (NCAA) created a policy in July 2021 that allows any student-athlete to profit from the use of their NIL by companies. The Division 1 Board of Directors enacted a NIL policy where all student-athletes have the opportunity to be compensated for the use of their name, image, and likeness.