Taunting is a penalty in Football that is called on a team when a player taunts the opposing team or an opposing player. Taunting may involve excessive celebration or direction of a specific celebration to a particular opposing player. This results in a 15-yard penalty, as well as an automatic 1st down if performed by the defense.
Taunting is called the same way as an unsportsmanlike conduct penalty. Too much taunting or unsportsmanlike conduct can lead to a player being disqualified. In 2017, the excessive celebration rules were changed to allow players to celebrate after plays. Prior to the rule change, any sort of extreme celebration after a play was called a penalty. Excessive celebration was a form of taunting and unsportsmanlike conduct penalty.