Top 10 Fishing Brands

The top 10 most popular fishing brands are:

  1. Daiwa
  2. Shakespeare
  3. Penn Fishing
  4. Shimano
  5. Abu Garcia
  6. Eagle Claw
  7. Berkley
  8. Rapala
  9. Okuma
  10. KastKing

1. Daiwa

Daiwa is known as one of the most influential fishing and tackle companies in the world. They were founded in 1955 and have grown to become extremely popular among anglers of every kind. Daiwa is currently based in Cypress, California and is a global manufacturer of fishing gear, selling tackle across the United States, Canada, and South America. The company focuses heavily on quality and innovation. In fact, their product features, designs, and high quality materials have become a standard in the fishing industry. Many credit Daiwa with producing the best saltwater fishing rods ever created. Daiwa produces a wide variety of reels, rods, line, lures, and much more. Additionally, they offer product warranties and are available at dealers all around the country. Regardless of whether you are a beginner or experienced fisherman, Daiwa is the company for you.

2. Shakespeare

Shakespeare has been a leading producer of tackle since 1897, an impressive 123 years! With such a long history within the fishing industry, it is no surprise that Shakespeare is number 2 on this list. Over the years, the company has continued to maintain their excellence, proven by the numerous awards they have won. Some of their most notable awards include Outdoor Life's 2005 Editor's Choice most exciting new design and ICAST's Best Kids Tackle in 2011. Shakespeare has a large selection of products such as rods, reels, line, nets, apparel, and lots of other equipment. In 2007, they were the first to launch a product line designated for women anglers and donated a percentage of all its sales to the American Breast Cancer Foundation. With such a wide product offering and gear specially designed for men, women, and children, it's no wonder Shapespear continues to be so popular.

3. Penn Fishing

Penn Fishing was founded back in 1932 by Otto Henze in Philadelphia, Pennsylvania. Since then, the company has relocated to Spirit Lake, Iowa but continues to offer some of the most popular rods and reels in the entire fishing industry. Penn models hold an impressive 1,400 IGFA world records and have won awards such as the 2006 American Sportfishing Associations saltwater reel of the year. Penn Fishing continues to release new product lines with a focus on innovation and top-notch performance. They provide options for conventional and spinning rods and reels, as well as apparel and other tools. Penn Fishing is very experienced and well respected within the fishing world, and will continue to manufacture quality products for the foreseeable future.

4. Shimano

Shimano fishing started out much differently than most manufacturers on this list. Based in Japan, Shimano Iron Works was founded in 1921 and was extremely well known for producing bicycle parts before they entered the fishing industry in the 1970's. The company has become one of the most popular tackle producers around the world in addition to their popularity in the cycling market. Shimano prides themselves on connecting people to nature through fishing. Therefore, they make products that especially cater to angler sensitivity and comfortability. Shimano continues to release new and innovative reel models such as the Tekota and Speedmaster II. Additionally, Shimano offers great options for rods, lures, clothing, and other fishing gear.

5. Abu Garcia

Abu Garcia is a Sweedish company founded in 1921. It originally manufactured watches and phone parts, but has gone through numerous name and production changes throughout the brand's lifetime. However, the company's focus switched to fishing equipment during World War II, which paid off extremely well. Abu Garcia believes in producing tackle that can withstand the toughest of tests. Their products are thoroughly tested and are well respected by customers for their durability and attention to detail. Abu Garcia features one of the largest selections of different types of reels including the baitcast, conventional, and spinning reels. They also have great options for rods, combos, tools, and clothing. Abu Garcia sponsors some very influential individuals within professional fishing including Mike Iaconelli, Fletcher Shryock, and Bobby Lane.

6. Eagle Claw

Eagle Claw fishing was founded in 1920 in Denver, Colorado. After over 100 years in business, Eagle Claw continues their excellence within the tackle industry. Inspired by the bald eagle, the Eagle Claw brand prides themselves on their legacy of integrity, honesty, and American heritage. They are most well known for the array of unique fishing hooks they offer. Eagle Claw produces high quality products at very reasonable prices. While their rise to fame came from their production of hooks, anglers also recognize Eagle Claw for its excellent selection of rods, reels, lures, apparel, and much more. For fishermen in search of nearly anything they may need to start fishing, Eagle Claw has it all.

7. Berkley

Berkley is a legendary producer of fishing equipment that is well known amongst professionals and beginners alike. The company was founded in 1937 in Spirit Lake, Iowa. Coming from humble beginnings, Berkley credits extreme hard work over the years that has allowed them to rise to popularity amongst today's anglers. They are known to produce rods and reels that emphasize stability and strength in the toughest conditions. Berkley covers every need of a fisherman, whether it be rods, reels, line, bait, equipment, or apparel, they sell it. Berkley is heavily involved in professional and ameature fishing. Their Student Angler Program and "Cast for Cash" initiative are great examples of how Berkley looks to grow fishing worldwide. Additionally, they sponsor professionals like John Cox, Justin Atkins, and Tom Redington who align with the hard work and success that the Berkley brand embodies.

8. Rapala

Founded in 1936 in Finland, Rapala has unique origins compared to other world renowned tackle companies. Rapala is one of the largest manufacturers of fishing equipment, selling over 20 million lures each year in 140 different countries. They are best known for their high quality lures, but offer a range of products like clothing, spinners, and knives as well. A unique product that distinguishes Rapala from its competitors is their mass production of balsa wood lures, which is also one of their top sellers. Rapala is associated with a large quantity of fishing companies and professionals through partnerships and sponsorships. Some notable associates of Rapala are Activision, the American Sportfishing Association, and Wildlife Forever. Members of their professional staff include Ott DeFoe, Davy Hite, and Mike Laconelli.

9. Okuma

Okuma Fishing was founded in 1986 and is currently based in Taiwan. The company strives to produce quality affordable equipment for anglers at any level of the sport. Okuma reels are considered one of the best in the market, especially for beginners. They sell rods for nearly any setting, including fly rods, float rods, spinning rods, and more. Baitcast, spinning, and trolling reels are among popular products they offer as well. Okuma sponsors a number of anglers worldwide, making their presence felt nearly everywhere fishing is popular. Todd Kline, Tim Frederick, and Cliff Prince are some of Okuma's United States professional team. According to their mission, Okuma looks to continue their ability to ignite a passion for fishing amongst their current and future customers.

10. KastKing

KastKing is one of the newest members of the tackle market. They were founded in 2013 in Syracuse, New York by a group of young fishing enthusiasts. KastKing seeks to provide affordable innovation to young and experienced fishermen alike. Through creativity and state of the art designs matched with low prices, KastKing distinguishes themselves from their competition. They offer a huge selection of products including numerous rods and reels, as well as options for line, knives, clothing, and other tools. In 2015, KastKing was awarded the ICAST Best of Show award for new product innovation. The company also has a focus for sustainability to ensure the environment that makes fishing so enjoyable can remain intact. After being in business for only 7 years, KastKing's growing reputation for quality and excellence in the tackle market is impressive to say the least.