Yahoo was one of the first platforms to ever host free fantasy football leagues and because of this has remained one of the most popular fantasy football leagues over the years. The brand first launched its first fantasy football league in 1998 and has continued to grow. The main benefit of using this brand today is that Yahoo has real time stat tracking which means fans will not have to keep refreshing their device.
Yahoo has earned its spot as being one of the best fantasy football brands because their platform is highly user friendly and easy to use, while still allowing fans to customize their leagues to their choosing.
ESPN is famously known as the "worldwide leader in sports" have also earned their way as one of the top brands in fantasy football. Its platform also allows users to customize their league and experience, but is not as simply to operate as Yahoo's site is. However, ESPN brings another level of analytics to its fans by hosting podcasts, web content, and even a sports show centered solely on fantasy football.
ESPN allows for more engagement among its fans as well as a more lively league message board and customized weekly rankings that always include some lively trash talk.
The NFL has been able to capitalize on the popularity of fantasy football and is one of the biggest brands within the industry. NFL.com is the official fantasy football site of the NFL and mandates that all stadiums display fantasy stats for fans and spectators. NFL.com is also a free platform that allows users to customize their league. Their app and website are very user friendly and easy to navigate as well.
The NFL will continue to promote its own platform and because of this will always have a dominant spot in fantasy football.
CBS Sports is another top brand within the community of fantasy football, however, CBS sports is designed for more intensive fans. It costs $180 to manage a league on their platform for a season. It allows for more customization and control. Given that CBS hosts many NFL games on their networks each year, the brand has the opportunity to promote their brand as much as possible.
CBS sports is a great brand for hardcore fantasy football fans who want a customizeable and extensive experience.
FanDuel offers a fantasy experience unlike any of the other brands on this list as it offers weekly fantasy leagues that do not share the same commitment as a full season. FanDuel fans can choose between free and cash prize leagues depending on their preference and the process of signing up is extremely easy.
FanDuel is for both veteran and new fantasy players as there are no long commitments and is currently the largest sportsbook in New Jersey, Pennsylvania, Indiana, and West Virginia. FanDuel will continue to grow in popularity as the legalization of online gambling increases in the future years.