Top 10 Esports Brands
While esports is not a physical sport, players still participate in competitive national and even international events often sponsored by a team. Listed below are the very best esports brand in the world.
What Are the Most Popular Esports Brands?
- Cloud 9
- OpTic Gaming
- Faze Clan
- G2 Esports
- NRG Esports
- Immortals Gaming Club
- Team SoloMid
- Team Liquid
- Founded: 2013
- Website: https://cloud9.gg/home/
Cloud9 is one of the most valuable esports brands in the world, and is worth roughly $400 million. They were formed in 2013 in California and have expanded to many games since then. The games that they currently have teams for include: Counter-Strike: Global Offensive, Dota 2, Fortnite, Hearthstone, League of Legends, Overwatch, PUBG Mobile, Rainbow Six Siege, Rocket League, Super Smash Bros Melee, Teamfight Tactics, and World of Warcraft.
Cloud9 has many corporate partners, including ATAT, BMW, HyperX, Redbull, Microsoft, Puma, Secret Lab, and Twitch. Cloud9 also sells merchandise on their website like hoodies, t-shirts, posters, koozies, and pants, all of which are branded with the Cloud9 logo.
2. OpTic Gaming
- Founded: 2006
- Website: https://opticgaming.com/
OpTic Gaming was founded in 2006, and quickly took the esports world by storm. OpTic was extremely successful on YouTube publishing Call of Duty content. What started as a group of three gamers turned into an esports empire.
OpTic Gaming is known for keeping up with the times, and was able to transition seamlessly into live streaming and games other than Call of Duty. OpTic Gaming saw a huge spike in interest in 2013, along with other major esports organizations. This spike enabled them to broaden their reach, growing into one of the most well-known gaming brands in the world.
OpTic Gaming merged with fellow esports giant, Envy Gaming, in 2021. This was a huge merger, as Envy was also a notable competitor in the field.
3. FaZe Clan
- Founded: 2010
- Website: https://fazeclan.com/
FaZe Clan is one of the most well known gaming brands in the world. FaZe Clan is best known for its success in Call of Duty, becoming popular on Youtube and Twitch for COD highlights in which they performed “trick shots” during gameplay. They grew from the original three FaZe clan members in the US, to a multinational organization with players from Brazil, Thailand, Canada, and more.
They now have teams in Fortnite, Counter Strike, FIFA, Rainbow Six Siege, and PUBG. FaZe Clan sponsors include names like Nissan and Turtle Beach. They also sell merchandise on their website where you can buy items like hoodies, jerseys, water bottles, slides, and t-shirts.
- Founded: 2004
- Website: https://fnatic.com/
Fnatic is an esports brand founded in 2004 and is one of the most successful esports brands in the world, having won over 200 championships across 30 different games. Their most popular teams compete in games such as League of Legends, FIFA, CSGO, Dota 2, Fortnite, Rainbow Six Siege, and PUBG. Fnatic has won over $15 million in prize pool money and is the first esports brand to have a presence in India.
Fnatic has many sponsors that are seen by 15 million followers across their social media. These sponsors include: Viewsonic, AMD, OnePlus, Rivalry, PC Specialist, and Letou. Fnatic also has a merchandise store where you can buy jerseys, t-shirts, mouses, keyboards, headphones, and other computer accessories.
- Founded: 2017
- Website: https://geng.gg/
Established in 2017, Gen.G is a multinational organization with operations in Los Angeles, Shanghai, and Seoul. It is the only organization to have top teams in the three largest esports markets; South Korea, China, and the US. Gen.G has had a great deal of success, having won seven global championships in League of Legends, Heroes of the Storm, and PUBG. They also have teams in Overwatch, Fortnite, Apex Legends, Clash Royale, NBA 2k, and CSGO.
The brand also has many corporate sponsors including McDonalds, Bumble, University of Kentucky, Silicon Valley Bank, Benefit, Desker, and Sidiz. Gen.G is an innovator with TeamBumble, a platform for the empowerment of women in gaming. Gen.G also has its own Elite esports Academy, which is the world’s first academic esports program.
6. G2 Esports
- Founded: 2013
- Website: https://na.g2esports.com/
G2 Esports was founded in 2013 by Carlos “Ocelote” Rodriguez, a famous League of Legends player turned team owner. G2 has a solid network on Twitter, Youtube, and Twitch, which has millions of views every month and engages with its fans and community. G2 teams compete in games such as League of Legends, Fortnite, CSGO, Rocket League, Rainbow Six Siege, Apex Legends, Hearthstone, and SIMRacing.
They also have multiple content series including a show on MTV Spain called “GAMERS” and an online video series called “Making the Squad.” G2 also has many sponsors which include: Twitch, HDAC technology, Philips, SecretLab, Mastercard, Paysafecard, AOC, Logitech, and AORUS. On their website, merchandise such as hats, hoodies, t-shirts, posters, gaming chairs, and screen monitors are available for purchase.
7. NRG Esports
- Founded: 2016
- Website: https://www.nrg.gg/
NRG was founded in 2016 and has already found great success with their leadership team. This includes many celebrity investors, including Shaquille O’Neal, Jennifer Lopez, and Alex Rodriguez.
NRG has teams that compete in Apex Legends, Call of Duty, Fortnite, Overwatch, Rocket League, and Super Smash Bros. NRG’s Chicago Huntsmen team recently won their first COD League Home Series Championship. NRG has many partners, including Cal esports, Turtle Beach, Game Fuel, Sennheiser, Crucial, iBuyPower, and more. NRG’s team store is not as extensive as other brands but still sells merchandise like jerseys and shirts.
8. Immortals Gaming Club
- Founded: 2014
- Website: https://immortals.gg/
Immortals Gaming Club is a top brand that encompasses several different gaming brands Immortals include multiple esports brands including OpTic Gaming, Los Angeles Valiant, and MIBR. Immortals also owns the Gamers Club, which is the leading matchmaking platform for Brazil and Latin America. Immortals competes in games including; Rainbow Six Siege, CSGO, Overwatch, Call of Duty, League of Legends, and Clash Royale.
Of all their teams, OpTic Gaming is the most well known, as they were established in 2006 as a Call of Duty clan and have achieved great success and recognition in the gaming world. Immortals also has many corporate sponsors for their gaming brands, including Gamestop, Toyota, Ironclad, KSwiss, and Eat club. Immortals sell jerseys with the Immortals branding on their website.
9. Team SoloMid
- Founded: 2009
- Website: https://tsm.gg/
Team SoloMid is a top esports brand that started out with just two brothers and has grown into a gaming community They are an extremely competitive brand that has teams in games including Fortnite, PubG, League of Legends, Diablo, Super Smash Bros, Overwatch, Rocket League, Apex Legends, Magic the Gathering, World of Warcraft, and Rainbow Six Siege.
On their team’s roster they have Ali Kabbani, better known by his gaming alias Myth, a competitive Fortnite player that has a large following on Youtube and Twitch. TSM also has many corporate partners, including Logitech, Legion, Twitch, Geico, Grubhub, and Gamefuel. TSM sells their own merchandise like jerseys, mouse pads, backpacks, hoodies, and hats.
10. Team Liquid
- Founded: 2000
- Website: https://www.teamliquid.com/
Team Liquid was established in 2000, with grassroots beginnings on Battle.net and StarCraft community sites. They are now a multifaceted global company. Team Liquid is valued at hundreds of millions of dollars. Team Liquid also has over 60 championship level athletes that play in 14 of the world’s top games. These games include Rainbow 6 Siege, CSGO, Fortnite, Street Fighter, and PUBG. They have two top franchises with their Dota 2 European team and League of Legends North American team, both of which have won multiple championships.
Team Liquid isn’t just a gaming brand, but it is also a media enterprise with its video content production arm 1UP Studios. Team Liquid also has a management agency called Liquid Media that represents some of the top gamers in the world. Team Liquid has many corporate sponsors including Alienware, Monster Energy, SAP, Honda, Twitch, Jersey Mike’s Subs, HyperX, MAXNOMIC, and Huya.
- Founded: 2017
- Website: https://100thieves.com/
100 Thieves is a gaming and lifestyle brand that was founded in 2017 by former OpTic Gaming superstar Matthew “Nadeshot” Haag. The brand has become extremely popular in a short amount of time, selling out dozens of their highly touted merch drops and catching the eyes of major sponsors. Major brand supporters of 100 Thieves include Cash App, Chipotle, Rocket Mortgage, Lexus, and Rockstar. 100 Thieves also has several high-profile investors, including Drake, Dan Gilbert, and Scooter Braun.
- Founded: 2002
- Website: https://www.t1.gg/
T1 is a South Korean esports organization that started as a team and grew into a global brand. In 2002, legendary Starcraft player Lim “BoxeR” Yo-hwan founded the esports team Team Orion. After two years of quick success, Korean internet firm SK Telecom sponsored the team and re-established them as SK Telecom 1. Two decades later, T1 is an industry leader in League of Legends, Valorant, and Starcraft. Their peak on the gaming circuit though was when they won the 2013, 2015, and 2016 League of Legends World Championships.
What is the best esports brand?
The best esports brand is Cloud 9. Cloud 9 was originally founded in California in 2013, and quickly grew into an internationally recognized brand. In addition to running an extremely successful clothing line, Cloud 9 also fields competitive teams in Counter-Strike: Global Offensive, Dota 2, Fortnite, Hearthstone, League of Legends, Overwatch, PUBG Mobile, Rainbow Six Siege, Rocket League, Super Smash Bros Melee, Teamfight Tactics, and World of Warcraft.