Top 10 Esports Brands
While Esports is not a physical sport, players participate in competitive events often sponsored by a team. This list compiles the top Esports brands for gamers and competitors.
What are the most popular Esports brands?
- Cloud 9
- Envy Gaming
- Faze Clan
- G2 Esports
- NRG Esports
- Team SoloMid
- Team Liquid
- Immortals Gaming Club
1. Cloud 9
Cloud 9 is the most valuable Esports brand in the world, and is worth roughly 400 million dollars. They were formed in 2013 in California and have expanded to many games since then. The games that they currently have teams for include: Counter-Strike: Global Offensive, Dota 2, Fortnite, Hearthstone, League of Legends, Overwatch, PUBG Mobile, Rainbow Six Siege, Rocket League, Super Smash Bros Melee, Teamfight Tactics, and World of Warcraft. They have accumulated 33 first place finishes in tournaments for these games over the past two years. Cloud 9 has many corporate partners, including ATAT, BMW, HyperX, Redbull, Microsoft, Puma, Secret Lab, and Twitch. Cloud 9 also sells merchandise on their website like hoodies, t-shirts, posters, koozies, and pants, all of which are branded with the Cloud 9 logo.
2. Envy Gaming
Envy Gaming was initially founded as a professional Call of Duty team in 2007 in Texas, but has now grown to become a worldwide brand. Envy Gaming is an Esports brand worth an estimated 170 million dollars with a revenue of 8 million per year. Envy Gaming competes, streams, and produces content across many games including Overwatch, Call of Duty, CSGO, Fortnite, Paladins, and PUBG. They are an extremely professional organization, with a coaching staff, team managers, personal fitness trainers, and mental health coaches, all meant to support their teams. The organization was named Esports Team of the year in 2016 for their efforts. They are arguably the best team in the game Overwatch as they won the championship in Korea, and hold a Guinness Book record for the longest winning streak in Overwatch. As for partnerships, they have deals with Jack in the Box, Predator, Corsair, Gamestop, Jack Links, and Team Infographics.
3. Faze Clan
Faze Clan is one of the most well known gaming brands in the world, and is worth 240 million dollars with 35 million per year in revenue. Faze Clan is best known for its success in Call of Duty, becoming popular on Youtube and Twitch for COD highlights in which they performed "trick shots" during gameplay. They grew from the original three Faze clan members in the US, to a multinational organization with players from Brazil, Thailand, Canada, and more. They now have teams in Fortnite, Counter Strike, FIFA, Rainbow Six Siege, and PUBG. Faze Clan sponsors include names like Nissan and Turtle Beach. They also sell merchandise on their website where you can buy items like hoodies, jerseys, water bottles, slides, and t-shirts.
Fnatic is an Esports brands worth an estimated 175 million dollars with 16 million per year in revenue. Fnatic was founded in 2004 and is one of the most successful Esports brands in the world, having won over 200 championships across 30 different games. Their most popular teams compete in games such as League of Legends, FIFA, CSGO, Dota 2, Fortnite, Rainbow Six Siege, and PUBG. Fnatic has won over 15 million in prize pool money and is the first Esports brand to have a presence in India. In 2020 Fnatic is expected to generate over 100 million hours of entertainment to its global audience of over 55 million people. Furthermore, Fnatic has many sponsors that are seen by 15 million followers across their social media. These sponsors include: Viewsonic, AMD, OnePlus, Rivalry, PC Specialist, and Letou. Fnatic also has a merchandise store where you can buy jerseys, t-shirts, mouses, keyboards, headphones, and other computer accessories.
Established in 2017, Gen.G is a multinational organization with operations in Los Angeles, Shanghai, and Seoul. It is the only organization to have top teams in the three largest Esports markets; South Korea, China, and the US. Gen.G is worth an estimated 185 million dollars with a 9 million per year estimated revenue. Gen.G has a great deal of success, having won 7 global championships in League of Legends, Heroes of the Storm, and PUBG. They also have teams in Overwatch, Fortnite Apex Legends, Clash Royale, NBA 2k, and CSGO. The brand also has many corporate sponsors including McDonalds, Bumble, University of Kentucky, Silicon Valley Bank, Benefit, Desker, and Sidiz. Gen.G is an innovator with TeamBumble, a platform for the empowerment of women in gaming. Gen.G also has its own Elite Esports Academy, which is the world's first academic Esports program.
6. G2 Esports
G2 Esports was founded in 2013 by Carlos "Ocelote" Rodriguez, a famous League of Legends player turned team owner. G2 Esports is worth 165 million dollars along with an annual revenue of 22 million dollars. G2 has a solid network on Twitter, Youtube, and Twitch, which has millions of views every month and engages with its fans and community. G2 has 46 players on 9 teams, competing in games such as League of Legends, Fortnite, CSGO, Rocket League, Rainbow Six Siege, Apex Legends, Hearthstone, and SIMRacing. They also have multiple content series including a show on MTV Spain called "GAMERS" and an online video series called "Making the Squad." G2 also has many sponsors which include: Twitch, HDAC technology, Philips, SecretLab, Mastercard, Paysafecard, AOC, Logitech, and AORUS. On their website, merchandise such as hats, hoodies, t-shirts, posters, gaming chairs, and screen monitors are available for purchase
7. NRG Esports
NRG was founded in 2016 and has already found great success with their leadership team. This includes many celebrity investors, including Shaquille O'Neal, Jennifer Lopez, and Alex Rodriguez. NRG is estimated to be valued at 150 million dollar by Forbes along with an estimated 20 million in revenue per year. NRG has teams that compete in Apex Legends, Call of Duty, Fortnite, Overwatch, Rocket League, and Super Smash Bros. NRG's Chicago Huntsmen team recently won their first COD League Home Series Championship. NRG has many partners, including Cal Esports, Turtle Beach, Game Fuel, Sennheiser, Crucial, iBuyPower, and more. NRG's team store is not as extensive as other brands but still sells merchandise like jerseys and shirts.
8. Immortals Gaming Club
Immortals Gaming Club is a top Esports brand worth an estimated 210 million with an annual revenue of 11 million. Immortals include multiple Esports brands including OpTic Gaming, Los Angeles Valiant, and MIBR. Immortals also owns the Gamers Club, which is the leading matchmaking platform for Brazil and Latin America. Immortals competes in games including; Rainbow Six Siege, CSGO, Overwatch, Call of Duty, League of Legends, and Clash Royale. Of all their teams, OpTic Gaming is the most well known, as they were established in 2006 as a Call of Duty clan and have achieved great success and recognition in the gaming world. Immortals also has many corporate sponsors for their gaming brands, including Gamestop, Toyota, Ironclad, KSwiss, and Eat club. Immortals sell jerseys with the Immortals branding on their website.
9. Team SoloMid
Team SoloMid is a top Esports brand valued at 400 million dollars, with an estimated annual revenue of 35 million dollars a year. They are an extremely competitive brand that has teams in games including Fortnite, PubG, League of Legends, Diablo, Super Smash Bros, Overwatch, Rocket League, Apex Legends, Magic the Gathering, World of Warcraft, and Rainbow Six Siege. On their team's roster they have Ali Kabbani, better known by his gaming alias Myth, a competitive Fortnite player that has a large following on Youtube and Twitch. TSM also has many corporate partners, including Logitech, Legion, Twitch, Geico, Grubhub, and Gamefuel. TSM sells their own merchandise like jerseys, mousepads, backpacks, hoodies, and hats.
10. Team Liquid
Team Liquid was established in 2000, with grassroots beginnings on Battle.net and StarCraft community site. They are now a multifaceted global company. Team Liquid is valued at 320 million dollars and pulls in an annual revenue of 24 million dollars. Team Liquid has over 60 championship level athletes that play in 14 of the world's top games. These games include Rainbow 6 Siege, CSGO, Fortnite, Street Fighter, and PUBG. They have two top franchises with their Dota 2 European team and League of Legends North American team, both of which have won multiple championships. Team Liquid isn't just a gaming brand, it is also a media enterprise with its video content production arm 1UP Studios. Team Liquid also has a management agency called Liquid Media that represents some of the top gamers in the world. Team Liquid has many corporate sponsors including Alienware, Monster Energy, SAP, Honda, Twitch, Jersey Mike's Subs, HyperX, MAXNOMIC, and Huya.